A New Era at Carolina Solar Security

2022-07-20T14:48:59+00:00July 20, 2022|

A lot has changed at Carolina Solar Security this year, and all for the better. But we don’t want to leave anyone out of the loop. So, here we are, giving you an update on what’s been going on with us and what this new era at Carolina Solar Security means for the future. Read on to learn about our new structure, services, and website.

How This All Started

If you are a long-time client of our business, you may know that we were founded by U.S. Armed Forced Veteran John Norwood and have proudly served Wilmington, North Carolina since 1985. John dedicated his professional life to serving this community, providing energy-saving and security-improving window film solutions to home and business owners alike.

In 2021, John Norwood decided it was time to retire and began exploring ways to make sure the company continued to grow after his departure. Then, through a mutual connection to Manny Hondroulis, 3M’s Vice President of Energy Products Distribution, John met AP Corp’s CEO Bill Valway. After some months of discussion and negotiation, AP Corp finalized its acquisition of Carolina Solar Security, bringing the company into the AP family.

A lot has changed at Carolina Solar Security this year, and all for the better. But we don’t want to leave anyone out of the loop. So, here we are, giving you an update on what’s been going on with us and what this new era at Carolina Solar Security means for the future. Read on to learn about our new structure, services, and website.

About AP Corp

The AP Corp journey began in 2001 as a one-man auto tint shop in a residential garage. Over the years, our CEO identified related services and expanded the company’s capabilities. It started with additional auto services before moving into residential window tinting. Before long, AP Corp was expanding to commercial window tinting and even commercial graphics like wall mural sand building wraps.

Today, AP Corp is the 7th largest window film and graphics provider in the nation. We are proud of the company we’ve built, and we are especially proud to have built a company that John Norwood would trust with the organization he was so devoted to.

New People

First, our aforementioned CEO, Bill Valway. By now, you are more than familiar with his extensive work as the founder of AP Corp. Under his leadership, the company has been recognized in the Inc. 5000 Fastest-Growing Private Companies in America list three times and has been named Window Film Magazine’s Top Dealer for 5-years running. While running our growing business, he is also the Co-Owner of 44Tools, a company offering the most comprehensive group of window film installation tools in the world.

Next, we’d like to introduce you to Chris Fong. Chris joined the team in 2011 as a graphic designer, and everything just snowballed from there. He quickly mastered the graphic design game, dominated in sales as the Director of Sales, and then learned to install every product we offer, and then became the most certified 3M installer on the East Coast.

Finally, there’s Luke McLawhorn, your go-to guy for everything Carolina Solar Security. Luke is a born and raised North Carolinian with a military background. He is a 3M certified window film installer who joined our team in 2018. With our acquisition of Carolina Solar Security, Luke has become a partner in our business.

New Products

Alright, we’re really excited about this one. Carolina Solar Security now offers commercial graphics solutions to business owners throughout North Carolina!

If you’re unfamiliar, commercial graphics can include just about every kind of custom-designed building application imaginable. At Carolina Solar Security, commercial graphics can include everything from window graphics to wall murals. We can help you direct foot traffic with custom floor graphics or make a splash in the community with a full building wrap.

What makes Carolina Solar Security stand out amongst other vendors offering commercial graphics is our unique, turnkey solutions. We’re not one of those companies that just take your money and leave you to sort out the details. Instead, we offer professional graphic design options with our award-winning design team. Then, we handle all the project management and coordination for you. This way, you don’t have to waste time juggling relationships with multiple vendors. You can just sit back and do what you do best, run your business.

New Website

If you’re reading this, then you already noticed that we have launched a new website. As we said, this is a new era for Carolina Solar Security. And a new era deserves a modernization of our technology.

But this redesign isn’t just about looks, it’s about the experience. We wanted to highlight the positive changes our company is experiencing by making the user experience on our website better. We have made it easier for you to get the information you need and get in touch when you have questions.

Since this website is so new, we encourage and invite you to deliver your feedback. As we grow, we will need your input to become the top window film and graphics provider out there.

What’s Next for Carolina Solar Security

So, what’s next in the new era for Carolina Solar Security? Well, we’re going to continue to grow. The first step will, of course, be growing our team of certified installers to assist our clients in the most timely and efficient manner.

For those who have been here from the beginning, thank you. You’ve helped us get so far and we hope you will stay with us as we grow.

How to Grow Brand Recognition in your Local Market

2022-06-06T19:16:21+00:00June 6, 2022|

You’ve done it all by this point. Your company’s paperwork is filled out, you have your EIN, you have a logo and a website and everything else your business could possibly need. But now you’re facing the age old question – how to grow brand recognition in your local market.

We at Carolina Solar Security have been asking ourselves this same question since 1985, and we’re sorry to say that there isn’t a simple answer to the riddle that is local brand awareness. But we do have a few tips and tricks to help you get started. Keep reading to learn more. 

Build an Outstanding Website

A good website goes a long way, that’s why you need to build you website the right way. But, what is the right way? A good website is one that has a clean, clear design, is easy to navigate, and easy to find. To do this, you will need to have a clear understanding of what your website will look like and build it with proper search engine optimization.

Now, your new website won’t start bringing in hundreds of leads on day one. It’s going to take some time to build that kind of web traffic. Instead, focus your efforts on building a website that will pay off in the long run. You can do this by frequently updating your website will relevant and keyword rich information. This will help your website rank higher in local search results.

Attend a Community Events 

The easiest way to get your foot in the door of your local community’s market is to simply walk in the room. When your community holds an event that allows businesses to table, your name and brand will be visible to every person who passes your booth. 

Event Attendance Hack: No matter how many community events you attend, you’ll never get the chance to talk to every potential client. Some might not even walk in your general direction! To capture the attention of these attendees, many brands choose to sponsor the event itself. This way they have boots on the ground and their logo placed throughout the venue. 

Join a Networking Group 

At the end of the day, relationships keep your business going. Why not join a mentorship or networking group to expand your business and grow your brand recognition? 

In any given area, there are countless opportunities to network with leaders inside and outside of your industry. If you need help getting started, we recommend peer mentorship programs like Vistage (a favorite of our CEO, Bill Valway), joining the North Carolina Chamber of Commerce, or looking into a local CEO Club. 

No matter what type of networking organization you join, you’re bound to make long-term relationships with leaders in your area who can help you grow your brand recognition. 

Get Involved with Charitable Giving

Getting involved in your community through charitable giving and volunteer work is a great way to connect with your local market. Charity projects are staffed by employees and volunteers who are active in their communities, and they will help you make new connections throughout the local market. 

Beyond expanding your network, charitable giving and volunteer work sends an important message to your staff and potential clients about your consideration for the community. It will help your team and clients bond over a shared goal that goes much deeper than business. 

Pro Tip: Do your due diligence before aligning your brand with a nonprofit organization. Since you are already making a bold statement about your companies values by getting involved in your community, ensure you stand by it’s practices. You can use helpful tools like Charity Navigator to do just that.

Social Media

Social Media is a no-brainer when it comes to local brand recognition. Sure, you can show off your favorite projects with social media, but you can also use it to engage your audience on a personal level, in real time. By making your brand easily accessible, you are making it easier to remember. 

One thing to note: People can tell when you’re being disingenuous. And being disingenuous is a social media death sentence. When you post, make sure it is relevant to your brands message and adding something to the conversation. To put it simply-post from the heart. 

Branded Commercial Graphics

Now, we know you don’t have all the time in the world for networking and posting on Instagram. You’re busy running your business! So when you’re too busy to attend that Lunch & Learn for CEOs, choose a professionally-designed commercial graphics instead. 

Carolina Solar Security began offering commercial graphics to clients throughout North Carolina following its acquisition by AP Corp in early 2022. As a branch of AP Corp, we can proudly offer professional design and installation services for everything from window graphics to building wraps. An attention grabbing window graphic or building wrap is an easy way to stand out from the crowd, simply because they demand the attention of those who pass by. 

Ready to make a splash in the local market? 

Whether you have a large building on the busy streets of Fayetteville, North Carolina, or a storefront on the side of a major road, vinyl window graphics or building graphics will help you reach new clients. 

So, when you’re ready to make a splash, contact your local commercial graphics company. For more information on our applied vinyl services, get in touch with us today!

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