You’ve done it all by this point. Your company’s paperwork is filled out, you have your EIN, you have a logo and a website and everything else your business could possibly need. But now you’re facing the age old question – how to grow brand recognition in your local market.
We at Carolina Solar Security have been asking ourselves this same question since 1985, and we’re sorry to say that there isn’t a simple answer to the riddle that is local brand awareness. But we do have a few tips and tricks to help you get started. Keep reading to learn more.
Build an Outstanding Website
A good website goes a long way, that’s why you need to build you website the right way. But, what is the right way? A good website is one that has a clean, clear design, is easy to navigate, and easy to find. To do this, you will need to have a clear understanding of what your website will look like and build it with proper search engine optimization.
Now, your new website won’t start bringing in hundreds of leads on day one. It’s going to take some time to build that kind of web traffic. Instead, focus your efforts on building a website that will pay off in the long run. You can do this by frequently updating your website will relevant and keyword rich information. This will help your website rank higher in local search results.
Attend a Community Events
The easiest way to get your foot in the door of your local community’s market is to simply walk in the room. When your community holds an event that allows businesses to table, your name and brand will be visible to every person who passes your booth.
Event Attendance Hack: No matter how many community events you attend, you’ll never get the chance to talk to every potential client. Some might not even walk in your general direction! To capture the attention of these attendees, many brands choose to sponsor the event itself. This way they have boots on the ground and their logo placed throughout the venue.
Join a Networking Group
At the end of the day, relationships keep your business going. Why not join a mentorship or networking group to expand your business and grow your brand recognition?
In any given area, there are countless opportunities to network with leaders inside and outside of your industry. If you need help getting started, we recommend peer mentorship programs like Vistage (a favorite of our CEO, Bill Valway), joining the North Carolina Chamber of Commerce, or looking into a local CEO Club.
No matter what type of networking organization you join, you’re bound to make long-term relationships with leaders in your area who can help you grow your brand recognition.
Get Involved with Charitable Giving
Getting involved in your community through charitable giving and volunteer work is a great way to connect with your local market. Charity projects are staffed by employees and volunteers who are active in their communities, and they will help you make new connections throughout the local market.
Beyond expanding your network, charitable giving and volunteer work sends an important message to your staff and potential clients about your consideration for the community. It will help your team and clients bond over a shared goal that goes much deeper than business.
Pro Tip: Do your due diligence before aligning your brand with a nonprofit organization. Since you are already making a bold statement about your companies values by getting involved in your community, ensure you stand by it’s practices. You can use helpful tools like Charity Navigator to do just that.
Social Media is a no-brainer when it comes to local brand recognition. Sure, you can show off your favorite projects with social media, but you can also use it to engage your audience on a personal level, in real time. By making your brand easily accessible, you are making it easier to remember.
One thing to note: People can tell when you’re being disingenuous. And being disingenuous is a social media death sentence. When you post, make sure it is relevant to your brands message and adding something to the conversation. To put it simply-post from the heart.
Branded Commercial Graphics
Now, we know you don’t have all the time in the world for networking and posting on Instagram. You’re busy running your business! So when you’re too busy to attend that Lunch & Learn for CEOs, choose a professionally-designed commercial graphics instead.
Carolina Solar Security began offering commercial graphics to clients throughout North Carolina following its acquisition by AP Corp in early 2022. As a branch of AP Corp, we can proudly offer professional design and installation services for everything from window graphics to building wraps. An attention grabbing window graphic or building wrap is an easy way to stand out from the crowd, simply because they demand the attention of those who pass by.
Ready to make a splash in the local market?
Whether you have a large building on the busy streets of Fayetteville, North Carolina, or a storefront on the side of a major road, vinyl window graphics or building graphics will help you reach new clients.
So, when you’re ready to make a splash, contact your local commercial graphics company. For more information on our applied vinyl services, get in touch with us today!