You’ve done it all by this point. Your company’s paperwork is filled out, you have your EIN, you have a logo and a website and everything else your business could possibly need. But now you’re facing the age old question – how to grow brand recognition in your local market.
We at Carolina Solar Security have been asking ourselves this same question since 1985, and we’re sorry to say that there isn’t a simple answer to the riddle that is local brand awareness. But we do have a few tips and tricks to help you get started. Keep reading to learn more.
Build an Outstanding Website
A good website goes a long way, that’s why you need to build you website the right way. But, what is the right way? A good website is one that has a clean, clear design, is easy to navigate, and easy to find. To do this, you will need to have a clear understanding of what your website will look like and build it with proper search engine optimization.
Now, your new website won’t start bringing in hundreds of leads on day one. It’s going to take some time to build that kind of web traffic. Instead, focus your efforts on building a website that will pay off in the long run. You can do this by frequently updating your website will relevant and keyword rich information. This will help your website rank higher in local search results.
Attend a Community Events
The easiest way to get your foot in the door of your local community’s market is to simply walk in the room. When your community holds an event that allows businesses to table, your name and brand will be visible to every person who passes your booth.
Event Attendance Hack: No matter how many community events you attend, you’ll never get the chance to talk to every potential client. Some might not even walk in your general direction! To capture the attention of these attendees, many brands choose to sponsor the event itself. This way they have boots on the ground and their logo placed throughout the venue.
Join a Networking Group
At the end of the day, relationships keep your business going. Why not join a mentorship or networking group to expand your business and grow your brand recognition?
In any given area, there are countless opportunities to network with leaders inside and outside of your industry. If you need help getting started, we recommend peer mentorship programs like Vistage (a favorite of our CEO, Bill Valway), joining the North Carolina Chamber of Commerce, or looking into a local CEO Club.
No matter what type of networking organization you join, you’re bound to make long-term relationships with leaders in your area who can help you grow your brand recognition.
Get Involved with Charitable Giving
Getting involved in your community through charitable giving and volunteer work is a great way to connect with your local market. Charity projects are staffed by employees and volunteers who are active in their communities, and they will help you make new connections throughout the local market.
Beyond expanding your network, charitable giving and volunteer work sends an important message to your staff and potential clients about your consideration for the community. It will help your team and clients bond over a shared goal that goes much deeper than business.
Pro Tip: Do your due diligence before aligning your brand with a nonprofit organization. Since you are already making a bold statement about your companies values by getting involved in your community, ensure you stand by it’s practices. You can use helpful tools like Charity Navigator to do just that.
Social Media is a no-brainer when it comes to local brand recognition. Sure, you can show off your favorite projects with social media, but you can also use it to engage your audience on a personal level, in real time. By making your brand easily accessible, you are making it easier to remember.
One thing to note: People can tell when you’re being disingenuous. And being disingenuous is a social media death sentence. When you post, make sure it is relevant to your brands message and adding something to the conversation. To put it simply-post from the heart.
Branded Commercial Graphics
Now, we know you don’t have all the time in the world for networking and posting on Instagram. You’re busy running your business! So when you’re too busy to attend that Lunch & Learn for CEOs, choose a professionally-designed commercial graphics instead.
Carolina Solar Security began offering commercial graphics to clients throughout North Carolina following its acquisition by AP Corp in early 2022. As a branch of AP Corp, we can proudly offer professional design and installation services for everything from window graphics to building wraps. An attention grabbing window graphic or building wrap is an easy way to stand out from the crowd, simply because they demand the attention of those who pass by.
Ready to make a splash in the local market?
Whether you have a large building on the busy streets of Fayetteville, North Carolina, or a storefront on the side of a major road, vinyl window graphics or building graphics will help you reach new clients.
So, when you’re ready to make a splash, contact your local commercial graphics company. For more information on our applied vinyl services, get in touch with us today!
Now, we’re excited to share yet another sign of our growth: we provide custom commercial graphics in North Carolina for business owners and operators. Businesses from Wilmington, to Fayetteville, North Carolina, and beyond can now enjoy all the benefits of applied commercial graphics thanks to our company’s rapid expansion.
You might be wondering, “why should I care?” Read on to find out.
What are Commercial Graphics?
Commercial graphics are exactly what they sound like-printed, self-adhesive graphics that are applied to the empty surfaces of your business. They turn what used to be boring, bland, and blank into something that’s impossible to ignore.
Where Can I See Examples of Commercial Graphics in North Carolina?
We can say with almost 100% certainty that you’ve seen custom commercial graphics in North Carolina. When you go to the boardwalks in beautiful Outer Banks, North Carolina, you can see concession stands with high-impact signage everywhere. In cities like Charlotte and Raleigh, you can see storefront graphics, window graphics, and wall murals in nearly every shop.
We all interact with custom commercial graphics every day, and it’s clear that they can make or break your business. Now, Carolina Solar Security is offering you the chance to stand out from the crowd in busy cities like Wilmington and Fayetteville, North Carolina, without searching for an out-of-state vendor.
Why Commercial Graphics are Important to North Carolina Businesses
It’s clique to say, but commercial graphics are an opportunity you can’t miss. They will boost your brand, promote your business, and unite the community you’ve created as a business owner. Below, are just a few of the benefits of investing in commercial graphics.
Advertising on Your Terms
The best part of commercial graphics is that you’ve already invested in the ad space. You’re not paying yet another vendor to use their billboard, advertise on their station, or in their magazine. That means that everything about your commercial graphics is within your control.
If you have a blank wall, a perfectly clear window, or a spotless floor, you may not be using your space to its full potential. These surfaces present a major, often missed opportunity to show off the brand you’ve worked so hard on. Why not turn those blank spaces into something amazing? You’ve really got nothing to lose.
Create Brand Awareness
Like we said before, you’ve worked hard on your brand. Are you giving your brand the attention it deserves?
Custom commercial graphics are a unique, attention-grabbing way to make sure everyone in your local area knows your business, understands what you do, and sees the value you offer. You can create brand awareness with easily applied branding materials like vinyl window graphics or building graphics that command attention.
Marketing Campaigns that Change with the Seasons
When your North Carolina-based business works with Carolina Solar Security, you know you’re getting a high-quality product that can be installed with minimal disruption to your operations.
Installing commercial graphics does take skilled hands, but said skilled installers are efficient. Graphics for your business can be installed quickly, and removal of those graphics is even faster. So, when you work with Carolina Solar Security’s team of professional graphic designers and certified installers, you can create commercial graphics to promote anything and change them out as often as you like.
Commercial Graphics – Exactly What Your Business Needs
Commercial Graphics can be a game-changer for businesses in North Carolina, but you need graphics that work for you. You need something aesthetically pleasing, attention-grabbing, and easy to understand.
Are you ready to take the next step in growing your business? Carolina Solar Security is the top-rated installer of commercial graphics in the coastal Carolina region. Get in touch with us today to see how we can incorporate impactful commercial graphics into your North Carolina business.